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Communications and PR in 2021: It’s All About Trust
We made it! Well, to be precise, we’ve almost made it to the end of 2020 – a year that has presented a boatload of challenges and stresses that seemed unimaginable at this time last year.
2020 Vision: Looking Back to Move Forward
2020 will soon be in the rearview mirror. Good riddance, right? But not so fast. There are plenty of lessons from 2020 that can serve you well in the year ahead.
5 Ways to Get Media Coverage During the Holidays
Here are five things you can be doing now to help your organization get a leg up on getting its story told during this most-uncommon holiday season.
Your Post-Election PR Primer
Here are four tactics that will help your post-election pitch hit the mark.
Understanding Journalism Ethics in the ‘Fake News’ Era
Why journalism ethics matter to communications professionals.
Is Your Pitch Really Ready for Prime Time?
Before you make that pitch, is it actually ready for media scrutiny?
Let’s Get Ready for the Next Communications Crisis
How to develop a crisis communications protocol.
New Life for the Much-Maligned Press Release
Here's six ways to rethink your press release.
Food for Thought for Thoughtful Communicators
Practical insights on talking about equity, media relations, and more.
Navigating an Unprecedented PR Landscape
Here are five ways to keep scoring placements in an unforgiving PR environment.
3 Upsides of the Zoom Press Conference
Here are three advantages of a virtual news conference.
Why Is Your Story Getting Lost in the Coronavirus Crowd?
Here are four questions to ask yourself before hitting send on that pitch.
How to Pitch Journalists During Covid-19
Follow these simple rules to increase your odds of getting news coverage.
Op-eds Offer Opportunity in the Coronavirus Era
Here are five ways you can maximize your chances of getting your op-ed placed during the COVID-19 crisis.
7 PR and Communications Trends for 2020
If there’s one rule of modern communications, it’s that you can’t stand still. As technology keeps evolving and new channels emerge, we have to…
A Year’s Worth of Advice for a Productive 2020
It’s not hard to believe that the year’s almost over. I know this statement runs contrary to everything you’re reading as of late...
Why Gratitude Matters in Communications
With Thanksgiving week upon us, I planned to write a piece on how a core pillar of great leadership communications is showing genuine appreciation.
4 Ways to Get Your Story Told During the Holidays
Here are four things you can do to help your organization get its story told.