On Message
Turn Two Communications’ Blog
Search the blog:
7 PR and Communications Trends for 2020
If there’s one rule of modern communications, it’s that you can’t stand still. As technology keeps evolving and new channels emerge, we have to…
A Year’s Worth of Advice for a Productive 2020
It’s not hard to believe that the year’s almost over. I know this statement runs contrary to everything you’re reading as of late...
The 5 Forms of Storytelling Capital
Money isn’t everything. But as anyone who communicates for a company, foundation, or a nonprofit can attest, it sometimes feels that way.
Hit the porch when telling your company's financial story
Back during my days as a newspaper reporter there were times just after a particularly frantic midnight deadline when a rumpled veteran editor was fond of muttering… “Well, If the paperboy misses the porch this was all for naught.”
The comment typically got a knowing nod and chuckle. Anyone who has ever committed considerable time and effort into a project only to see it fall apart in the final stage of execution can relate to the image of a waterlogged newspaper mired in the front shrubs.