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Turn Two Communications’ Blog
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How Long Should a Story Live?
Interviews that feature personal experiences may have a shelf life.
3 Hot Communications Trends for the New Year
ChatGPT, ethical storytelling and influencers are key in 2023.
Enduring PR and Communications Advice for 2023
Here are five takes from the past year that we think deserve a second look.
The Long Tail of Long-Form Thought Leadership
Deliver powerful insights that will make a big splash.
3 Under-the-Radar Targets for Your PR Pitches
Get more mileage out of your next press release.
When a Symbol Has Double Meaning
A case study in why diverse perspectives are critical to effective communications.
Embedding Your Values in Your Communications
Is your organization being perceived the way you want?
How Aspirational Framing Can Inspire Your Communications
Instill hope while also addressing problems.
The Case for Creating a PR Wolfpack
Supercharge your media relations through the power of collective outreach.
5 Tips for Elevating Creativity
Today we're making the case for not working during the workday.
Summer Reading: Keep It Short and Sweet
During the summer, keep your messaging short and to the point.
Communicating Across the Great Divide
5 tips to connect with audiences across the political spectrum.
How to Launch a Campaign Around a Community You've Never Worked With
Center new demographics with these tips.
When There Are No Words...
The tragedy in Texas is not about you or your organization’s brand.